#1: Creating Smarter Content To Deliver Content Suited To Your Audience
Make your audience feel like you really know them by using insights and data to understand performance, optimise experiences, and deliver targeted content. Your advertisement content can then be adjusted accordingly to suit your audiences. Facebook Ads gives you the ability to monitor your customer behaviour such as interests for you to better understand your customers. If your business sells fantasy books, you can specifically target to display your ads to only people who are interested in fantasy books, thus increasing the number of qualified leads. Dattel lets you gain a holistic understanding of your consumers’ behaviours through consumer data that is collected from verified ASEAN respondents. Explore and visualise rich data on the platform to identify new angles to market to your consumers and spot new opportunities in their consumption behaviours. Then with this information, you can create more meaningful ads that your customers can relate to thus strengthen your brand engagement.
#2: Automating Common Tasks To Maximise Operations Efficiency
By automating repetitive and time-consuming manual tasks, marketing teams can streamline workflows and do more with less. These tools also reduce internal friction, allowing all departments to work together toward common goals and align on information. Canva is a very simple, yet powerful tool for you to design any type of graphic. You may choose from hundreds of professionally designed layouts or create your own designs to create content within a few minutes. Layouts and formats of your brand are saved and easily accessible which means consistency throughout your different touch points is no longer an issue to be worried about. Also, this means that you can create designs in-house which reduces costs & turnaround time rather than spending considerable amounts of money by outsourcing.
#3: Networking & Lead Generation Made Easier For Better Conversion
Conversion of leads has been made easier through connecting social media with customer relationship management (CRM) tools such as HubSpot. Networking through social media allows you to grow your business connections and engage with potential leads. Information about the leads can be collected by the CRM and then be managed and used elsewhere for marketing purposes. LinkedIn is designed specifically for professionals and executives for networking; therefore, it is perfect for Network Marketing or any type of marketing for that matter. According to their own research, LinkedIn reports:
- 51% of companies acquired a B2C (business to consumer) customer through LinkedIn.
- 93% of B2B (business to business) marketers consider LinkedIn to be the most effective site for lead generation.
#4 Refining Customer Relationships For High Customer Retention
Customers respond positively to AI-powered chatbots since they often provide quick responses 24/7. According to Salesforce, 69% of U.S. consumers prefer using chatbots when engaging with brands, since it often yields a speedy response. Yet most small business owners surveyed said they didn’t use the technology. A chatbot running on your website can answer customers’ basic questions at all hours of the day or night, even if you’re focused on different tasks. AI-powered chatbots can be used for customer support, expanding contact strategy dramatically with a controlled message. These chatbots have become so lifelike that many customers don’t even know the difference, but they offer the added benefit of being able to gather, analyse and provide actionable data that can be used to improve the customer experience. Chatbot Malaysia allows you to build a smart and engaging chatbot that can be catered for various industries such as Real Estate, Dental, Home Cleaning, Fitness, Gym, Yoga, E-commerce, Insurance, Credit Loans, Beauty Salon, and etc. A well designed WhatsApp and Facebook Messenger bot can enhance your customer’s journey with your brand, build trust, engagement and drive conversions. People are using WhatsApp & Messenger to connect with their closest friends and family. It’s personal, conversational and, if used the right way, can help you boost your customer retention.
#5: Real-time Analytics For Better Decision-Making & The Bigger Picture
Viewing all the data from all your different touch points on a single dashboard can add efficiencies and better decision-making without the need of manually pulling in reports from different tools. By piecing all the data together, you can see the bigger picture and make changes quickly to hit your marketing goals. Google Analytics lets you measure your advertising ROI as well as track your website, video, and social networking sites and applications. By providing a complete picture, it makes it easy to understand how your site and app users are engaging with your content, so you know what’s working and what’s not. Make use of Google’s unique machine learning capabilities to discover new insights from your data — such as which users are likely to convert or which customers have high revenue potential.
