{"id":9533,"date":"2022-07-08T08:41:38","date_gmt":"2022-07-08T08:41:38","guid":{"rendered":"https:\/\/geekwebz.com\/bgi-dev\/?p=9533"},"modified":"2022-08-12T09:15:30","modified_gmt":"2022-08-12T09:15:30","slug":"increasing-productivity-in-marketing-with-persona-analytics","status":"publish","type":"post","link":"https:\/\/geekwebz.com\/bgi-dev\/increasing-productivity-in-marketing-with-persona-analytics\/","title":{"rendered":"Increasing Productivity In Marketing With Persona Analytics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9533\" class=\"elementor elementor-9533\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2ff902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2ff902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5150adb\" data-id=\"5150adb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3e3e4c flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"f3e3e4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2022\/08\/MPC-Go-Big-Webinar.png-1024x576.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2022\/08\/MPC-Go-Big-Webinar.png-1024x576.webp 1024w, https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2022\/08\/MPC-Go-Big-Webinar.png-300x169.webp 300w, https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2022\/08\/MPC-Go-Big-Webinar.png-768x432.webp 768w, https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2022\/08\/MPC-Go-Big-Webinar.png.webp 1366w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f844d5 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5f844d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #10124b;\"><b>A marketing strategy must be based on accurate and relevant persona analytics. This can help us to make sure that the messaging and content are relevant to the values of the target customer, which could increase marketing productivity. Follow Manisah Sarujee, our Geek-in-Command, and Encik Mohd Husaini Hassan, the second generation of Hassan Hardware, as he shares his experiences of using persona analytics to increase marketing productivity. Throughout this session, they discuss about how Dattel Voyager has helped Hassan Hardware understand their customer behaviour and offer numerous advantages for their promotion.<\/b><\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #10124b;\">Thursday, 22 June 2022 \u2013 Our Geek-in-Command got the opportunity to share about how brands could increase their productivity by using persona analytics with the topic \u201cTurbocharge Your Brand With Consumer Intelligence\u201d during the Malaysia Productivity Corporation\u2019s Go B.I.G webinar. Manisah Sarujee\u2019s guest was Encik Mohd Husaini Hassan, the second generation of Hassan Hardware who she had coached over a 3 months program in a program hosted by MPC\u2019s Digital Productivity Nexus in 2021. Hassan Hardware has over 38 years of experience in the supply of building materials and En Hussaini carries the responsibility of taking the brand forward for its next generation of customers.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #10124b;\">The highlight of the session was on how Hassan Hardware had increased productivity in their marketing by reducing advertising cost from RM3,000 a month for 2 branches to RM500 a month for 5 branches! During the webinar, En Hussaini and Encik Nabil Fikri had explained how they were able to step up their brand promotion by using the persona analytics and FB ad sets generated from Dattel Voyager.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #10124b;\">Hassan Hardware finds that Dattel Voyager helps them understand their customer behavior. With the persona analytics, they are also able to ensure that\u00a0 the content and the messaging are relevant to the values of their target customers. Their first experience of using Dattel Voyager was interesting as Voyager provides very complete data. Although it is quite difficult at first, they also found Voyager as very helpful in defining the customer segments and products that would suit those customers. En Husaini found that he could provide better directions to his creative and digital marketing teams. The team also found it easier to get his approval of both the budget and designs.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #10124b;\"><strong>The benefit of using Dattel Voyager<\/strong><\/span><\/p><p><span style=\"color: #10124b;\">Along the discussion, Hassan Hardware shared that Dattel voyager is very helpful and gives numerous benefits for their brand promotion.<\/span><\/p><ol><li><span style=\"color: #10124b;\">Faster turnaround of decision making. With the\u00a0 complete data on consumer behavior, the brand could decide on who to target in a shorter timeline.<\/span><\/li><li><span style=\"color: #10124b;\">Support for more effective campaigns. With input on the target customer\u2019s preferred media, values and recommended messaging, the Hassan Hardware team could turnaround faster from ideation to roll-out of campaigns.<\/span><\/li><li><span style=\"color: #10124b;\">Understanding of the consumers they target has also made the contents more meaningful and\u00a0 campaign messages delivered well to the targeted customer.<\/span><\/li><li><span style=\"color: #10124b;\">Furthermore by using Dattel, It is really easy to evaluate the progress and the result of the campaign since the day one the campaign was published.<br \/><\/span><\/li><\/ol><p>\u00a0<\/p><p><span style=\"color: #10124b;\">During wrap-up, Manisah also shared about the ability for brands to book REV Ads Manager from the Persona Analytics generated by Dattel Voyager. She also shared about brands could learn more about Dattel Voyager as well as other marketing tech tools to help them with their brand strategy, promotion &amp; analytics during the conference powered by Brand Geeks Inc, Turbocharge.Live 2022 \u2013 Marketing Tech, Future Forward.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f31668 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f31668\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b237df2\" data-id=\"b237df2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bc16ca elementor-align-center flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-button\" data-id=\"9bc16ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/fb.watch\/e7MLcyU0bb\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch Here<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbe5f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbe5f65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b2819d\" data-id=\"3b2819d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4f6fe flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"ef4f6fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<span style=\"color: #10124b;\">Brand Geeks Inc provides full stack brand development and marketing solutions focusing on branding for impact. Our proprietary TurbochargeMyBrand framework has assisted over 300 brands at all stages by way of brand training, diagnostics, consultancy, design and implementation. For more information go to<\/span> <a href=\"https:\/\/brandgeeksinc.com\/\">https:\/\/brandgeeksinc.com<\/a>.\n<\/br><\/br><\/br>\n\n<span style=\"color: #10124b;\">Turbocharge.Live is a 2-day Virtual Conference &amp; Masterclass Series (7-8 October 2022) for marketers and marketing techies to converge, connect, and collaborate in the increasingly vital field of marketing tech. Our mission is to make marketing tech more accessible and impactful to growing companies of all sizes. For more information go to<\/span> <a href=\"https:\/\/turbocharge.live\/\">https:\/\/turbocharge.live\/<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A marketing strategy must be based on accurate and relevant persona analytics. This can help us to make sure that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":9539,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[185,182,255],"class_list":{"0":"post-9533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-posts","8":"tag-marketing","9":"tag-marketing-tech","10":"tag-marketing-webinar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increasing Productivity In Marketing With Persona Analytics - Brand Geeks Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geekwebz.com\/bgi-dev\/increasing-productivity-in-marketing-with-persona-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increasing Productivity In Marketing With Persona Analytics - Brand Geeks Inc.\" \/>\n<meta property=\"og:description\" content=\"A marketing strategy must be based on accurate and relevant persona analytics. 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