{"id":3328,"date":"2020-12-13T03:03:09","date_gmt":"2020-12-12T19:03:09","guid":{"rendered":"https:\/\/brandgeeksinc.com\/?p=3328"},"modified":"2022-06-24T04:54:49","modified_gmt":"2022-06-24T04:54:49","slug":"kepentingan-penjenamaan-untuk-perniagaan-anda","status":"publish","type":"post","link":"https:\/\/geekwebz.com\/bgi-dev\/kepentingan-penjenamaan-untuk-perniagaan-anda\/","title":{"rendered":"Kepentingan Penjenamaan Untuk Perniagaan Anda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3328\" class=\"elementor elementor-3328\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-386c3382 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386c3382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-533a2a82\" data-id=\"533a2a82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b6b1527 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5b6b1527\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p style=\"text-align: left;\">By Dr Nurrul Iiyana [CTP, CPIF, MSTA], Certified Professional Coach (CPC-MIM)<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p style=\"text-align:justify;\">Jenama adalah keperluan utama perniagaan anda. Kenapa ia satu keperluan? Tak kira kecil atau besar perniagaan anda, memposisikan jenama yang betul membolehkan anda \u2018reach\u2019 atau sampai kepada pelanggan sasaran anda secara terus. Penjenamaan mempunyai pengaruh yang kuat kepada keputusan untuk pembelian oleh pengguna.<\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p style=\"text-align:justify;\">\u201cMenerusi data KPMG dalam Laporan Pengguna dan Realiti Baharu yang diambil dari lebih 12,000 pengguna seluruh dunia mendapati tiga pemacu pembelian paling mempengaruhi keputusan adalah nilai untuk wang (63 peratus), mudah dibeli (42%) dan\u00a0<strong>kepercayaan terhadap jenama\u00a0<\/strong>(41%)\u201d\u00a0<em>Sumber:\u00a0<a href=\"https:\/\/www.bharian.com.my\/bisnes\/lain-lain\/2020\/07\/712898\/pengguna-semakin-maju-dalam-penggunaan-teknologi-digital-kpmg\">https:\/\/www.bharian.com.my\/bisnes\/lain-lain\/2020\/07\/712898\/pengguna-semakin-maju-dalam-penggunaan-teknologi-digital-kpmg<\/a><\/em><\/p>\n<p style=\"text-align: center;\"><em style=\"text-align: right;\">\u00a0<\/em><\/p>\n<p style=\"text-align: right;\"><em style=\"text-align: right;\">\u201cProducts are made from factory, but brands are created in mind\u201d<\/em><\/p>\n<p style=\"text-align: right;\"><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"right\"} --><\/p>\n<p class=\"has-text-align-right\" style=\"text-align: right;\"><em>\u201cProduk dibuat dari kilang, tetapi jenama dibuat dalam fikiran\u201d <\/em><\/p>\n<p style=\"text-align: right;\"><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"align\":\"right\"} --><\/p>\n<p class=\"has-text-align-right\" style=\"padding-left: 320px; text-align: right;\"><em>Walter Landor<\/em><\/p>\n<p class=\"has-text-align-right\" style=\"text-align: center; padding-left: 320px;\"><em>\u00a0<\/em><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p><strong>Apa itu penjenamaan?<\/strong><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:paragraph --><\/p>\n<p style=\"text-align:justify;\">\u201c<em>Penjenamaan, menurut definisi, adalah amalan pemasaran di mana syarikat membuat nama, simbol atau reka bentuk yang mudah dikenali sebagai milik syarikat. Ini memudahkan pelanggan mengenal pasti dan membezakannya produk dan perkhidmatan anda dengajn pesaing yang lain&#8221;<\/em><\/p>\n<p><!-- \/wp:paragraph -->\n\n<!-- wp:image {\"align\":\"center\",\"id\":3340,\"sizeSlug\":\"large\"} --><\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<p><!-- \/wp:image -->\n\n<!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f05c7 elementor-position-top elementor-vertical-align-top flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image-box\" data-id=\"c8f05c7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;-webkit-box-orient:horizontal;-webkit-box-direction:reverse;-ms-flex-direction:row-reverse;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;-webkit-box-orient:horizontal;-webkit-box-direction:normal;-ms-flex-direction:row;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{-webkit-box-align:start;-ms-flex-align:start;align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{-webkit-box-align:end;-ms-flex-align:end;align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"864\" height=\"974\" src=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2020\/12\/pexels-photo-4820838-1-1.jpeg\" class=\"attachment-full size-full\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\"><span style=\"white-space: normal;\">image is by cottonbro from pexels.com<\/span><\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50f0e46 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"50f0e46\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #10124b;\"><strong>Bagaimana nak mulakan penjenamaan?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #10124b;\">Asas jenama anda adalah logo. Selain itu, apa sahaja medium yang anda gunakan untuk mempromosikan perniagaan dan berkomunikasi dengan pelanggan anda seperti laman web, pembungkusan dan bahan promosi produk juga adalah jenama anda.<\/span><\/p>\n<p><span style=\"color: #10124b;\">Tujuh( 7) tips mudah mengenai penjenamaan yang berkesan daripada artikel\u00a0<em>entrepreneur.com<\/em>:<\/span><\/p>\n<p><span style=\"color: #10124b;\"><strong>Bina logo yang hebat.<\/strong>\u00a0Letakkannya logo anda di mana sahaja yang dapat dilihat pelanggan<\/span><\/p>\n<p><span style=\"color: #10124b;\"><strong>Tuliskan pesanan jenama anda.\u00a0<\/strong>Apakah mesej utama yang ingin anda sampaikan mengenai jenama anda?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #10124b;\"><strong>Satukan jenama anda.\u00a0<\/strong>Penjenamaan meliputi semua aspek perniagaan anda contohnya: (i) bagaimana anda menjawab telefon anda, (ii) uniform jurujual, (iii) kereta syarikat dan sebagainya<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #10124b;\"><strong>Jenama merupakan suara anda \u2013\u00a0<\/strong>Suara ini harus digunakan untuk semua komunikasi bertulis dan dimasukkan dalam gambaran visual semua bahan, dalam talian dan di luar.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><strong>Slogan:\u00a0<\/strong>cari tagline yang menarik, bermakna dan ringkas untuk menggambarkan jenama anda.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><strong>Sahih (Authentic) :\u00a0<\/strong>pelanggan berulang jika mereka percaya dengan apa yang anda tawarkan dan janjikan.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><strong>Konsisten:\u00a0<\/strong>Ini yang paling penting. Sekiranya anda tidak konsisten, usaha anda untuk mewujudkan jenama akan gagal.<\/span><\/p>\n<p>\u00a0<\/p>\n<p class=\"has-text-align-right\" style=\"text-align: right;\"><span style=\"color: #10124b;\"><em>&#8220;Your brand is what people say about you when you are not in the room&#8221;<\/em><\/span><\/p>\n<p class=\"has-text-align-right\" style=\"text-align: right;\"><span style=\"color: #10124b;\"><em>&#8220;Jenama anda adalah apa yang orang katakan tentang anda semasa anda tidak berada di dalam bilik&#8221;<\/em><\/span><\/p>\n<p class=\"has-text-align-right\" style=\"padding-left: 440px; text-align: right;\"><em><span style=\"color: #10124b;\">Jff Bezos, CEO &amp; Found<\/span>er Amazon .Com<\/em><\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #10124b;\">Jika anda memerlukan khidmat nasihat mengenai jenama boleh hubungi Brand Geeks Inc. Mereka telah banyak membantu perniagaan permulaan untuk membina jenama yang baik dan juga berjaya menembusi pasaran antarabangsa. Klik pautan ini:<\/span>\u00a0<a href=\"https:\/\/brandgeeksinc.com\/\">https:\/\/brandgeeksinc.com<\/a>.<\/p>\n<p><span style=\"color: #10124b;\">Pendaftaran jenama anda boleh dibuat di:<\/span>\u00a0\u00a0<a href=\"http:\/\/www.myipo.gov.my\/ms\/start\/\">http:\/\/www.myipo.gov.my\/ms\/start\/<\/a><\/p>\n<p style=\"margin-bottom: 1.1em; text-align: justify;\"><span style=\"color: #10124b;\">Dr. Nurrul Iiyana memperoleh pengalaman lebih dari 15 tahun dalam pelbagai bidang, termasuk pelaburan, pasaran modal, pendidikan kewangan, dan keusahawanan. Beliau adalah Ph.D. dari Pusat Pendidikan Antarabangsa dalam Kewangan Islam (INCEIF). Ph.D. Tesisnya adalah mengenai \u2018Integrasi Pasaran Kewangan dan Implikasi Perkongsian Risikonya di Negara-negara Islam.\u2019 Beliau kini aktif membantu banyak Perusahaan Sederhana Kecil (PKS) melalui organisasinya, Credit Guarantee Corporation Malaysia (CGC) untuk berkembang dan berjaya menembusi pasaran baru. Beliau juga merupakan Jurulatih Profesional Bertauliah (CPC-MIM). Sila ke pautan <a href=\"https:\/\/warungusahawan.com\/\">https:\/\/warungusahawan.com\/<\/a> untuk membaca artikel-artikel lain yang beliau yang ditulis untuk PKS yang memerlukan.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Dr Nurrul Iiyana [CTP, CPIF, MSTA], Certified Professional Coach (CPC-MIM) Jenama adalah keperluan utama perniagaan anda. Kenapa ia satu&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":{"0":"post-3328","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-posts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kepentingan Penjenamaan Untuk Perniagaan Anda - Brand Geeks Inc.<\/title>\n<meta name=\"description\" content=\"Ketahui tentang apakan penjenamaan, kepentingan penjenamaan untuk perniagaan anda serta 7 tips untuk memulakan penjenamaan anda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geekwebz.com\/bgi-dev\/kepentingan-penjenamaan-untuk-perniagaan-anda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kepentingan Penjenamaan Untuk Perniagaan Anda - 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