{"id":206,"date":"2018-07-19T13:56:00","date_gmt":"2018-07-19T05:56:00","guid":{"rendered":"http:\/\/wp-mosby.tavonline.net\/?p=206"},"modified":"2022-06-24T04:56:44","modified_gmt":"2022-06-24T04:56:44","slug":"case-study-nosairis","status":"publish","type":"post","link":"https:\/\/geekwebz.com\/bgi-dev\/case-study-nosairis\/","title":{"rendered":"Case Study: N\u2019Osairis"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"206\" class=\"elementor elementor-206\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a21c9c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a21c9c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e815060\" data-id=\"2e815060\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c0ca4f flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"5c0ca4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"309\" src=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/NOsairis-e1596612401727.png.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/NOsairis-e1596612401727.png.webp 550w, https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/NOsairis-e1596612401727.png-300x169.webp 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-767ec764 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"767ec764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #10124b;\"><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">N\u2019Osairis with its founder Stalin Vijaya Kamaraj, are Turbochargers from the pioneer class of Cradle Turbocharge 2012. While the potential of their communications technology was clear, as an emerging brand they were held back by an unfavourable brand tie-up with a larger partner which was putting pressure on their investor to exit.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">Action points from the boot camp included an internal branding campaign targeted to the staff of their partner to increase brand awareness and affinity. Secondly, they were to renegotiate their tie-up to be performance-based to hold the partner more accountable.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">Since then, N\u2019Osairis has grown through leaps and bounds as a player in the Internet of Things (IoT) space and a TiE50 Top-Startup Silicon Valley 2016 winner. Stalin himself was personally recognised as a finalist of the EY Entrepreneur of the Year Awards in 2016.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>N\u2019Osairis with its founder Stalin Vijaya Kamaraj, are Turbochargers from the pioneer class of Cradle Turbocharge 2012. While the potential&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[91,94,112],"tags":[124,93,184,125,126,127,128,129,113],"class_list":{"0":"post-206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-posts","8":"category-case-studies","9":"category-turbocharger-updates","10":"tag-awards","11":"tag-brand","12":"tag-branding","13":"tag-campaign","14":"tag-entrepreneur","15":"tag-ey","16":"tag-iot","17":"tag-stalin-vijaya-kamaraj","18":"tag-turbochargers"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: N\u2019Osairis - Brand Geeks Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/geekwebz.com\/bgi-dev\/case-study-nosairis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: N\u2019Osairis - Brand Geeks Inc.\" \/>\n<meta property=\"og:description\" content=\"N\u2019Osairis with its founder Stalin Vijaya Kamaraj, are Turbochargers from the pioneer class of Cradle Turbocharge 2012. 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