{"id":192,"date":"2018-07-19T13:45:47","date_gmt":"2018-07-19T05:45:47","guid":{"rendered":"http:\/\/wp-mosby.tavonline.net\/?p=192"},"modified":"2022-06-24T04:56:58","modified_gmt":"2022-06-24T04:56:58","slug":"case-study-myteksi","status":"publish","type":"post","link":"https:\/\/geekwebz.com\/bgi-dev\/case-study-myteksi\/","title":{"rendered":"Case Study: MyTeksi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"192\" class=\"elementor elementor-192\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76fd5f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76fd5f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-thegem\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147f4afe\" data-id=\"147f4afe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87ba7d9 flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-image\" data-id=\"87ba7d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"550\" height=\"310\" src=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/MyTeksi-e1596612451223.png.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/MyTeksi-e1596612451223.png.webp 550w, https:\/\/geekwebz.com\/bgi-dev\/wp-content\/uploads\/2018\/07\/MyTeksi-e1596612451223.png-300x169.webp 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e25a7e flex-horizontal-align-default flex-horizontal-align-tablet-default flex-horizontal-align-mobile-default flex-vertical-align-default flex-vertical-align-tablet-default flex-vertical-align-mobile-default elementor-widget elementor-widget-text-editor\" data-id=\"5e25a7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: #10124b;\"><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">Grab is Malaysia\u2019s only unicorn and has conquered South East Asia with 11 Million users, 200,000 drivers, over 3,000 employees and a valuation of USD6 Billion, all achieved over the course of 5 years.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">Prior to all this, Aaron Gill, representing MyTeksi, a team of 6 developers, was the first to sign-up to Cradle Turbocharge 2012. Our program helped MyTeksi with enhancing their approach to move from prototyping to commercialisation as they were due to launch their new and unproven app with their pioneer group of 50 taxi drivers without their own marketing team in place.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">We helped them resolve a key question in their business model and brand identity, i.e. who were their real customers, passengers or drivers?<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><!-- wp:paragraph --><\/span><\/p>\n<p><span style=\"color: #10124b;\">They also refined their logo and adopted input on their launch strategy obtained during the boot camp? Post-launch in 2013, we also assisted in their new market entries in Johor Bharu as well as Jakarta.<\/span><\/p>\n<p><span style=\"color: #10124b;\"><!-- \/wp:paragraph --><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grab is Malaysia\u2019s only unicorn and has conquered South East Asia with 11 Million users, 200,000 drivers, over 3,000 employees&#8230;<\/p>\n","protected":false},"author":5,"featured_media":4684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-fullwidth.php","format":"standard","meta":{"footnotes":""},"categories":[91,94,99,112],"tags":[104,105,93,184,106,95,107,108,109,185,110,111,113],"class_list":{"0":"post-192","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-all-posts","8":"category-case-studies","9":"category-marketing-insights","10":"category-turbocharger-updates","11":"tag-104","12":"tag-bootcamp","13":"tag-brand","14":"tag-branding","15":"tag-business","16":"tag-case-study","17":"tag-grab","18":"tag-jakarta","19":"tag-johor-bharu","20":"tag-marketing","21":"tag-myteksi","22":"tag-taxi","23":"tag-turbochargers"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - 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